The Complete Guide to Recruiting via Indeemo's Panel

Indeemo's integration with the Respondent.io panel lets you find, screen, invite and pay research participants without leaving your dashboard. This guide covers what the panel is, whether it suits your project, what it costs, and how your Recruit actually reaches people.

When you're ready to build, head to Create and Publish a Recruit.

1. What this is?

Indeemo is integrated with Respondent.io, a panel of over 3 million qual participants across 250+ territories. You can go from a blank screener to reviewing real applicants in a matter of hours.

Everything happens in the Recruitment view on your dashboard:

Create a Recruit - our word for a screener
Launch it to the panel
Review applicants as they complete it
Invite the ones you want into your Indeemo project
Pay their incentives once they've finished

The most important thing to understand: this is self-service

There's no recruitment partner screening candidates on your behalf and handing you a finished list. You do the screening.

It's a good trade. Recruitment that used to take weeks of back-and-forth now takes days, and you see every applicant's own words rather than a supplier's summary. But it changes where your time goes: applications arrive fast, and choosing between them is your job.

Plan for that. It's the most common surprise for first-time users.

2. Panel reach, rates and checking your market {#reach}

Panel size and recommended incentives

The table below covers Respondent.io's top 25 markets. The Indeemo recommended rate is Respondent.io's suggested maximum plus 50%.

We add that 50% deliberately. In our experience their own suggested rates are too low — and under-incentivising doesn't save money, it just moves the cost into chasing people who've lost interest. Treat the Indeemo rate as a sensible floor rather than a ceiling.

Market	Panel size	B2C min–max	B2C Indeemo rec.	B2B junior	B2B senior
USA	1,561,863	$39–53	$79.50	$141	$414
Brazil	383,487	$10–13	$19.50	$36	$103.50
India	201,205	$7–9	$13.50	$42	$70.50
Great Britain	120,804	$29–39	$58.50	$103.50	$306
South Africa	112,677	$18–23	$34.50	$63	$184.50
Canada	104,340	$31–42	$63	$196.50	$576
Kenya	72,859	$6–8	$12	$22.50	$66
Philippines	66,760	$8–11	$16.50	$28.50	$82.50
Australia	48,576	$35–46	$69	$124.50	$364.50
Indonesia	27,621	$12–16	$24	$73.50	$123
Germany	25,727	$36–48	$72	$223.50	$376.50
France	21,830	$35–46	$69	$123	$363
Egypt	19,896	$13–18	$27	$48	$141
Romania	17,875	$25–33	$49.50	$88.50	$258
Italy	17,289	$33–44	$66	$117	$343.50
Mexico	16,883	$18–24	$36	$66	$192
Portugal	16,745	$27–36	$54	$97.50	$286.50
Malaysia	15,335	$25–33	$49.50	$90	$262.50
Spain	15,170	$43–75	$112.50	$115.50	$340.50
UAE	13,527	$50–66	$99	$178.50	$523.50
Jamaica	13,318	$15–20	$30	$54	$160.50
Netherlands	13,251	$44–59	$88.50	$157.50	$465
Colombia	12,029	$19–25	$37.50	$67.50	$198
Ireland	11,994	$43–58	$87	$156	$457.50
Pakistan	8,361	$11–15	$22.50	$40.50	$117

All figures USD, hourly. Last updated: [DATE]. Full detail in the Respondent.io Panel Book and Incentive Calculator.

Turning an hourly rate into your incentive

The rates above are hourly. Your Recruit asks for a total incentive covering the whole study, so you'll need to convert.

Worked example. You're running a study in Great Britain with roughly 90 minutes of total participant commitment. The Indeemo recommended B2C rate is $58.50/hour. So: 1.5 × $58.50 ≈ $90.

When you estimate the time commitment, count everything — not just time spent in the app. If participants need to travel to a store, factor that in. Most tasks take around 5–10 minutes once you account for filming and uploading.

If your market isn't in the table

The table covers the top 25 markets only. The smallest listed market has around 8,000 panel members, so an unlisted market will be smaller than that. That's usually enough to judge whether it's worth pursuing.

For a definitive answer, publish a test Recruit.

Not sure about your market? Publish a test Recruit {#test}

You don't need to commit to anything to find out what the panel will give you. Publishing a Recruit is free, and there's no limit on how many you run.

So when a brief lands and you're unsure:

Clone an existing Recruit, or build a rough one
Adjust the criteria to match the brief
Publish it
Check back in 48 hours

What to look for:

Volume — how close are you to your target number?
Speed — did applications arrive quickly, or trickle?
Quality — read the free-text answers. Are these people articulate and engaged, or giving you one-liners?

That last one matters most. Volume tells you the panel exists in your market; quality tells you whether the study will actually work.

This is the fastest feasibility check available, and it's a far better answer to "will this work for my client's brief?" than any estimate.

3. Is the panel right for your project? {#fit}

The panel is excellent for some studies and a poor fit for others. Being honest about which is which will save you a difficult fieldwork period.

Good fit

General population studies with broad criteria and few hard constraints
Consumer research where you want engaged, expressive people rather than a precisely constructed sample
Participants comfortable with a smartphone app — Indeemo is mobile-first and recording video is central to it
Fast turnarounds where waiting on a traditional recruiter isn't viable

Poor fit

Multiple hard quotas. If you need exact cell sizes across several dimensions at once, the panel will frustrate you. It gives you a pool to choose from, not a built sample
Narrow niches and very low-incidence audiences
B2B, in most cases. B2B is available, but reach is materially weaker than B2C — this isn't a like-for-like choice between two equal options. If you need B2B, talk to us first and we'll help you structure a Recruit that has a chance

When to use a traditional recruiter instead

If your sample needs to be built rather than selected — firm quotas, verified professional credentials, a specific hard-to-reach community — a traditional recruiter is the better route. You can still run the fieldwork on Indeemo and invite their participants into your project directly.

The two approaches also combine. If you can source a difficult segment yourself and need general population alongside it, run both into the same project.

How long recruitment takes

Applications don't arrive evenly. Most come in during the first two to three days, then tail off sharply as your Recruit moves down the panel feed. If you're not seeing enough by day three, waiting longer rarely fixes it.

Allow around two weeks end to end. Recruitment itself is fast — it's everything after that takes time:

	Roughly
Applications arriving	2–3 days
Reviewing and selecting	2–4 days
Inviting, registering, chasing no-shows	2–3 days

Two weeks gives you room to do the selection properly. Remember that this step used to belong to your recruiter. Now it's yours.

4. What it costs, and getting set up {#cost}

When you're charged

Stage	Charged?
Pre-funding your balance	Committed, not spent
Publishing a Recruit	No — free, and unlimited
Applicants complete your screener	No — no obligation to any applicant
You invite an applicant	No
They register and start tasks	No
They complete 100% and you click Pay	Yes

The charge point is when you click Pay. Nothing before that costs you anything.

At that moment two things are charged: the participant's incentive, and a per-participant recruit fee.

[TO CONFIRM: the recruit fee per completing participant. Needed before publication — the worked budget below depends on it.]

What you're never charged for

An applicant who completes your screener but isn't invited
Someone you invite who never registers — use Cancel Invite
Someone who registers but never starts — use No Show
Someone who completes only part of your task list
Someone you Report for misrepresenting themselves
Someone whose responses don't meet the standard you set out

In every case you can invite a replacement. See the full payment obligation scenarios for detail.

The 5% fulfilment fee

Participants receive 95% of the incentive you specify. Respondent.io deducts a 5% fulfilment fee, standard across all projects they recruit for.

Panel members are told about this when they join the panel and again when they complete a screener, so it won't surprise them. Set your incentive at the figure you want to be attractive in the feed — that's the number applicants see.

When participants get paid

Incentives are paid in the participant's local currency via Tremendous. Payment typically arrives within 48 hours, and can take up to five days. Worth knowing, because participants will ask you directly.

Worked budget

A study recruiting 10 participants in Great Britain, with 90 minutes of commitment:


Incentive per participant	$90
Recruit fee per participant	$[FEE]
Per participant	$90 + fee
× 10 participants	$900 + fees

Budget for your target number rather than the number you invite — you're only charged for completions.

Pre-funding your balance

Your recruitment and incentives balance needs to be funded before you can pay anyone. Email quotes@indeemo.com to pre-fund your account.

Do this early. It's the most common cause of a stalled payment at the end of an otherwise smooth project.

Pro-tip: Fund your full target number plus a small buffer. If you replace a couple of no-shows with backups, you don't want to pause and top up mid-project.

5. How your Recruit reaches applicants {#matching}

The panel feed

Panel members browse available studies in a feed inside their Respondent.io account, and receive email notifications about studies they may be eligible for.

What they see first is your Recruit Title, then your Recruit Details — so those two fields do all the work of getting someone to click. Your Recruit is one item among many, and applicants are scanning.

Two layers of filtering

Your Recruit narrows the panel in two separate stages, and the difference matters.

Layer 1 — your Audience criteria are matched against the profile each panel member completed when they joined. This is the first pass: it determines who your Recruit is shown to. It's broad, and it relies on information the panel already holds.

Layer 2 — your Questions are answered fresh, by each applicant, for your study specifically. This is where you get real detail, and it's what you filter, sort and export on when choosing who to invite.

The two layers aren't redundant. The Audience gets your Recruit in front of roughly the right people; your Questions confirm they actually are. For anything critical, set it in both.

Example. If you need people aged 30–35, set the age range in your Audience and ask their age as a question. The Audience narrows the pool; the question lets you verify and filter precisely.

What to expect as applications arrive

The platform sources roughly double your target number in qualified applicants, so you get a real choice rather than a shortlist
Applicants who don't qualify still appear in your list, with the answers that disqualified them clearly marked. You can review them and manually Qualify anyone you want anyway — useful when you decide to loosen a criterion
Applicants are never told whether they qualified. You're under no obligation and no pressure at this stage

What applicants can and can't see

They see	They don't see
Your Recruit Title and Details	Whether they qualified
Time required and incentive amount	Your internal Recruit name
Researcher name	Which answers disqualified them
Your NDA, if you've added one	Your Audience criteria

A note on Location

The Location field searches a broad radius — roughly 200km — around the city you select. It's a wide regional filter rather than a precise one, and where cities sit close together it won't narrow things much.

If location precision matters, ask about it as a screener question and filter on the export instead.

Where to go next {#next}

You're ready to build.

Stage	Article
Create	Create and Publish a Recruit — the four-step builder, plus pitch guidance
	Recruit Questions: Question Types and Logic — question types, qualification and skip logic
Invite	Managing Applicants — reviewing, qualifying and inviting
Pay	Paying Incentives — releasing payment and obligation scenarios

Not sure whether your project is a fit, or want a second opinion on a brief before you commit? Talk to your Customer Success contact — we'll always tell you honestly whether the panel is the right route.

One open item: the recruit fee in §4. Everything else is drafted from existing docs, the panel page, or the call.

Two things to check as you edit. The [DATE] placeholder under the table needs an owner and a refresh cadence, or it goes stale the way the panel book link did. And I've used "roughly 200km" for the Location radius from the call — worth confirming the actual figure before publishing, or softening to "a broad radius" if it's not exact.