The Complete Guide to Recruiting via Indeemo's Panel
This is your central resource for finding, screening, and managing research respondents on the Indeemo platform.
In these guides, we'll walk you through the entire recruitment journey, from planning your first screener to paying your final incentive. We've broken down the process into clear, actionable articles to help you get the best participants for your project, quickly and efficiently.
Critical Preparations
To ensure a smooth launch, please complete these 3 steps in advance:
Pre-fund Your Recruitment Balance: Pre-funding your recruitment and incentives balance ensures a smooth process. To avoid any delays in paying incentives to your respondents, please reach out to quotes@indeemo.com to pre-fund your account.
Prepare Your Consent Form/ Research Terms (Opt-In Consent): To invite respondents to a project, you'll need to embed your respondent research terms or consent form. Preparing this document now will prevent delays when you're ready to invite your participants. Learn more about the 'Opt-in Consent' Feature.
When setting up your Indeemo Project: When creating your project, you'll need to choose the following Recruitment method: Recruit via Indeemo's Panel. For more, please see Inviting Applicants from the Indeemo Panel.
The Recruitment Journey in 3 Phases
To help you navigate, it's useful to understand the high-level process. Every recruitment project on Indeemo follows three distinct phases. These links will take you to the relevant article for each phase.
Phase 1: Create & Publish Your Screener
You'll create a 'Recruit' (our term for a screener), defining your audience, project details, and qualifying questions.
Phase 2: Review & Invite Applicants
As applications come in, you'll review their answers in your dashboard and invite the best-fit participants to your project.
Phase 3: Manage & Pay
After fieldwork, you'll return to the dashboard to pay incentives and close your recruit.
Running a Successful Recruit and Project
We find the key to success with recruitment and research is setting clear expectations every step of the way. This helps applicants/participants to feel informed with great clarity as to what to expect.
This article helps you master the art of participant communication so that you can recruit the right people and ensure high engagement throughout your project.
Setting the Standard for Success
Clear communication from day one reduces "no-shows" and ensures participants provide the authentic, high-quality data you need for your research.
To ensure a smooth journey for everyone, it’s important to be upfront about project requirements. Incentives should be awarded for 100% completion of all tasks within the specified timeframe.
Truthfulness is mandatory, and responses should always reflect a participant's honest, real-life routines. Setting these gentle boundaries early protects both your budget and the integrity of your data, as you can easily replace the respondents who do not adhere to your guidelines.
1. Craft a Compelling Respondent Pitch
Your pitch is your first chance to grab attention. A goal-oriented title and exciting details make the difference between a high-quality applicant and a skipped post.
Create a Detailed Title: Clearly state who you need and what they will do.
Example: "Laundry Enthusiasts Needed: Share Your Fabric Care Routine in a 5-Day Mobile Study!"
Use the Recruit Details section to get them excited.
Be specific about the "Who, What, and When."
Example Details: We're looking for the primary laundry-doers in US households to join a 5-day mobile diary study starting June 1st. You'll use a simple app to share short videos of your washing process and your favorite products. In exchange for 100% completion, you will receive a $75 incentive. It's easy, fun, and fits right into your daily schedule!
Pro-Tip: If participants need to buy or use a specific product, explicitly state that the cost is covered by their incentive to avoid any hesitation!
2. Challenge Your Applicants with the Right Questions
Don't just ask "Yes/No" questions. Use the application phase to find the most expressive participants.
- Request Free Text: Ask for detailed responses to see how well they communicate.
- Confirm Availability: Add a specific question about the project dates and their location (e.g., "Must be at home, not traveling")
Example Question (Free Text): "In 3-4 sentences, please describe your biggest 'laundry fail' or a challenge you face when trying to keep your clothes fresh."
Example Question (Availability): "This study runs from June 1st to June 5th. Please confirm you will be at your usual home and available to complete 2 short tasks per day during this window."
3. Use Urgency in Your Invites
Once you've found your participants, keep the momentum going using the Compose Invite tool.
- Add a time limit: Give them a clear deadline (e.g., 24 hours) to register and log in. This allows you to quickly identify "No Shows" and swap them for backups immediately.
Example Invite Text: "Congratulations! You have been selected for the 'Fabric Care' study. To secure your spot, please register, download, and log in to the Indeemo App within the next 24 hours. If you don't log in by then, we will offer the spot to the next person on our waitlist."
4. Set the Scene with a Great Project Introduction
The Project Introduction is the primary place to set the scene for the research as a whole. Move from a "software task" to a human conversation.
What to include in your Intro:
- The Big Picture: Explain the What and Why of your research.
- The Logistics: Explain what they can expect. Outline the task schedule (e.g., "12 tasks over 5 days") and typical time commitment.
- Data Privacy: Be transparent about how their data will be handled.
- The "Real" Version: Encourage them not to tidy up. Emphasize that you need their honest and truthful experiences.
Pro-Tip: Bring it to life! We always recommend embedding a short selfie video of yourself in the introduction to humanize the process.
Example: "Welcome to the 'Fabric Care' study! I'm Sarah, your lead researcher. We are running this study to understand how modern families manage their laundry routines so we can design better, more sustainable products. Your data will be kept strictly confidential and used only for internal research purposes by our design team. What to expect: You'll have 10 tasks over the next 5 days, mostly taking 3–5 minutes each. Please enable notifications so you don't miss a beat! Don't worry about tidying up—we want to see the 'real' version of your laundry room.
5. Writing High-Quality Tasks
Explicit Expectations: Include the "how-to" for the response, to clarify what and how much participants should do.
Example: "Record a 2-3 minute video showing us how you sort your whites and colors."
6. Engaging with Respondents
Once your project is live, building a rapport with participants is the secret to high-quality data. Active researchers get better results!
- Welcome Them Early: Make it a priority to comment on their first few uploads. A quick "Welcome to the study!" or "Great first video!" lets them know a real person is listening and values their time.
- Use Reminders: Don't let participants fall behind. Use the Send Reminder option to nudge anyone who has missed a deadline. This keeps the project top-of-mind without being intrusive.
Pro-Tip: If a participant provides an exceptionally detailed response, let them know! Positive reinforcement encourages them to maintain that high standard for the rest of the project.
By leading with clarity and staying connected with your participants, you’re setting the stage for deep, authentic insights and a truly successful research journey.